Independent counsel for boards and executives navigating technology and AI. From the strategic decision through to the implementation that follows.
Most companies have decided that AI is a strategic priority. Far fewer have decided what that means. We work in the gap between those rooms.
A short brief for a single decision. An independent reading of the question on the table: an AI bet, an acquisition's tech thesis, a build-or-buy call. Written for directors before they vote.
A full reading of where the company stands. Executive conversations and an independent technical assessment, producing a written diagnostic and a twelve-month plan for the CEO and senior team.
Embedded technical leadership. Hands on the system, accountable to the board. Defined start, defined end. Clean hand-off to the team that runs it.
Fifteen years across data analytics, machine learning, and applied AI, building and shipping systems from product design through to technical implementation. The last few of those at the executive table, where the question is always some version of the same one: what to build, what to buy, what to ignore, and what to tell the board.
guIA is the firm I founded around that body of work. It exists to bring that practice to boards and executives at the moment they need it.
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